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On Page SEO Basics: What Is SEO Copywriting
It’s no secret that SEO copywriting is at the heart of any solid online marketing strategy. It involves fine-tuning every aspect of the content on your website to ensure that search engines can crawl...
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Web Analytics Will Boost Your Conversion Rates
Wouldn’t it be great to tell people that you had more than 2 million visitors to your website in the past 12 months? Wouldn’t it be even better to say that 80 percent of them converted into a sale of...
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How to Set up Google Search Console
Imagine if there was a crystal ball that you could look into to know more about your website’s performance on search engines. To know why some visitors convert and why others don’t. To accurately...
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How to Set up Google Analytics for Your Web Properties
If there was a foolproof way to learn and analyze all the traffic you got to your website, would you do it? If there was a free resource that could provide you with invaluable insight into your target...
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What Is Business Analytics and Why You Need It
In today’s business environment, numbers mean everything, and with more than 30 million small businesses in the US alone, you have to find a way to stand out from the competition. You need to harness...
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Data Collection and Analysis for Business
Are you using data collection and analysis to take your business to the next level? If you’re not, here are some interesting statistics to put things into perspective. A whopping 60% of companies use...
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What Is a Facebook Pixel and How to Create One
Facebook Pixel is essentially Facebook’s version of Google Analytics. If you often wonder what people look at when they visit your website after seeing your ads, this analytics tool will help you...
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Why Facebook Is Still the Best Advertising Medium
Looking for a solid reason to advertise on Facebook? How about 2.6 billion of them? That’s right. The social media site currently has more than 2.6 billion active users on its platform every single...
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Influencer Marketing: How to Become an Influencer
Social media has brought with it several lucrative careers that didn’t exist merely a decade ago. One of these is influencer marketing, which, up until the last decade, was reserved for celebrities....
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What Makes a Video Go Viral
Did you know that the most popular video on YouTube has a whopping 6.7 billion views? That’s pretty remarkable if you think about it. Viral videos are considered the jackpot of content marketing. They...
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